When interior design is more than meets the eye
Delta Optical, located at Square One mall has a footprint of approximately 807 square feet, and the design team was engaged to design a new optical store, from new concept, through schematic, design development, and construction management.
Interior Designer: Yvette Ko, ARIDO
Design Firm: Interior Design Partners Inc.
Delta Optical carries eyeglass frames that are handpicked by the owners as they travel around the world meeting with the inner circle of trend-forging optical designers. Unlike traditional “brand name” frames, their suppliers are artists who strictly design eyewear – crafting their frames using pioneering engineering techniques and the highest quality materials. With this apporoach, the clients sought an environment that embodied their business model.
The Delta Optical sign is illuminated above the full height glass sliding panel at the entrance. Textured tiles are installed on the storefront fascia, where a geometric pattern was created by using tile edges.
The geometric design motif from floor tile patterns is repeated throughout the store. Customers can walk in a circular path to see all the displays around the retail area. A large dispensing table located in the centre of the retail area promotes circulation throughout.
On each wall, four stair-like layered recessed display cases run horizontally and are visible from any angle in the retail area. The strip LED is installed within each layered display case to give light to the frames while emphasizing horizontal display tiers. Each tier is slightly projected towards the top which helps to add more depth to the top storage cabinets while providing a precise location for concealed LED strip lighting to avoid any shadows or glare on the displayed glasses.
The glass frames are presented on a silver-colored velvet surface provided within each tier to add a luxurious touch while providing scratch protection. Long linear display cases along the walls are carefully designed to fit every last glass frame. All millwork cases are completely built in to create clean, minimal lines of the display. No visible hardware is installed on millwork cabinets; instead, they utilize magnetic push/pull hardware and drawers to maintain simplicity throughout. Micro screw holes used as demarcation on each tiered display repeated in every seven inches for indication of each glass frames to be placed on centre.
In an effort to maximize storage space, both top and bottom spaces of the wall display were used as cabinets and drawers. A counter space with a half wall was located at the back of the retail space where the owner can oversee the store area while working on the glasses/frames for fittings. Odd angles were applied to all wall display cases and the dispensing table to create interesting formations within an all-white coloured space. An enclosed section with glass sliding doors was the design solution for higher priced items.
On the opposite side, there is a frameless shelving unit using 1⁄2” thick clear acrylic panels to display sunglasses. Beside the sunglass display, a custom glass case is designed to display accessories. Custom designed CNC, cut felt using Snellen chart was mounted to the exam room door as a one of a kind door sign which also adds slightly more blue accents to the space.
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