Letting luxury retail turn on a dime
The new Neiman Marcus Roosevelt Field, in Long Island, NY is a haven for luxury shoppers. A sumptuous palette of warm tones creates a serene backdrop for high fashion collections and a grand cafe is a welcome social spot for patrons. Signature features and design elements anchor each department, and the selection of finishes provides visual continuity and consistency across the vast shop floors.
Interior Designer: Diego Burdi, ARIDO
Design Team: Tom Yip, ARIDO; Jeremy Mendonca, ARIDO
Design Firm: Burdifilek
Photographer: Ben Rahn, A-Frame
This new location marks an important milestone for the luxury retailer, as its first in New York. Reporting steady online sales and strong brand recognition among shoppers in the tri-state area, Neiman Marcus needed a luxe flagship to extend its brand presence eastward.
As the design team, Burdifilek was tasked with crafting a seamless experience, featuring women and men’s fashion, shoes, jewellery, and cosmetic offerings while also housing the brand’s signature cafe and other VIP services. The retailer also wanted to reduce the long lead times with its previous model by introducing a new design framework for their rented vendor spaces.
By introducing a new “open pod” design to maximize brand and vendor representation, Neiman Marcus could respond quickly to changing consumer wants and needs. The resulting design utilizes an outer shell that is owned by the retailer, while the inside structure, backdrop, and complementary platforms can be customized by vendors to express their own brand.
This focus on flexibility has equipped the Neiman Marcus team with the ability to react quickly to changing trends, a critical measure for brand loyalty given the brisk nature of the luxury retail industry. With a warm welcome from shoppers since the launch, it’s clear New York is eager to transition from e-commerce to experience the Neiman Marcus brand in person.
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