Interior design is key to expressing the brand experience

Interior design is key to expressing the brand experience

The design for Picnic Food’s first street-front shop had to reference previous iterations, in subterranean concourses, in a refreshed experience.

Interior Designers: Ashley Rumsey, ARIDO; Stanley Sun, ARIDO

Design Firm: Mason Studio

Design Team: Marti Hawkins, Intern ARIDO

With more expansion in mind, an adaptable design needed features that would be both easily replicable as well as physically identifiable as key symbols of the brand experience. Repeated linear woven wood textures recall textiles commonly associated with picnics and become an iconic design element for future locations. The communal dining table returns on a trestle base while the lime and watermelon brand colours are present via with greenery in terracotta pots.

Ashley Rumsey

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Ashley Rumsey

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